Introduction
The Challenge: Smart Enseignes has been crafting luxury signage for hotels and boutiques in Nice, Cannes, and Monaco since 1979. However, their previous website didn't reflect the premium quality of their physical work.
The Goal: They needed a complete digital overhaul. The goal was to build a site that felt less like a brochure and more like a high-end catalogue one that would immediately distinguish them from competitors who were stuck with outdated, clunky websites.
Design & Adaptation
Expanding the Visual System: I started with a specific art direction dark backgrounds to let the neon and metal work "pop." While I had a few initial UI screens to work from, my role was to expand this style into a comprehensive design system.
I designed the remaining layouts to ensure consistency, creating a mood that feels industrial yet elegant. The result is a seamless experience where the digital interface recedes, allowing the colorful product photography to take center stage.
Webflow Development
Empowering the Client with CMS: A portfolio site is useless if it's hard to update. I utilized Webflow's CMS to build a dynamic "Realizations" gallery.
- Advanced Filtering: I implemented a custom search bar and filtering system, allowing potential clients to instantly sort through years of work to find exactly what they need (e.g., "Neon," "Metal," or "Interior").
- Client Autonomy: I set up the backend structure so the team at Smart Enseignes can upload new projects, photos, and descriptions in minutes without needing to touch a line of code.
Performance & Compliance
Fast, Visible, and Legal: A high-end website needs to perform as well as it looks.
- Speed & SEO: Through careful asset optimization and clean code structure, I achieved top-tier Google PageSpeed scores. This technical foundation helped the site rank highly for local keywords in the Riviera region.
- GDPR Adherence: I implemented a fully compliant cookie consent system and privacy structure. I ensured the site adheres to strict EU data regulations without cluttering the UI or disrupting the user experience with intrusive pop-ups.
Impact
A Competitive Advantage: The redesign didn't just look good; it changed the sales conversation. The client reported that new leads frequently mention the quality of the website during their first phone call.
In an industry where competitors often have neglected online presences, this website has become a tool that validates Smart Enseignes' expertise before the customer even walks through the door.
